This two day course will give you an nine step process for effective strategic marketing in the pharma, biotech and healthcare worlds: Using competitive intelligence, The structure of the market and patient flow, Building the positioning, Pre launch marketing, Pricing and market access, Product launch, Brand building, Life cycle management and Managing the sales effort.
Strategic Marketing
26 - 27 November 2007, London, United Kingdom
Introduction
Venue
British Institute of Radiology
British Institute of Radiology, London, United Kingdom
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Organised by
PharmaTraining Services
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