Now more than ever, Pharma is called upon to lead the way to recovery from this crisis and prepare for the future.
Australia’s old operating model has been swept away by unprecedented environmental, economic, and public health disasters. In its place a new virtual age is propelled to maturity. But with accelerated change comes instability, and although innovative ideas suddenly have the space to grow, we have to ask:
'' Have we built a foundation that can support our new normal?''
As commercial, marketing and medical strategies are upended, the structures we hastily built to shelter from disaster have become long-term models for the way we work. This new digital scaffolding is showing us the future of pharma, but in order to thrive, we now need to come together to shore-up the foundations and ensure we understand and implement the best-practices developed both in and out of industry for virtual communications, customer experience, medical, access, and partnership models.
This is why eyeforpharma Australia VIRTUAL is bringing together the top strategic and implementation leaders from across Australian Pharma to be architects for our collective future and give us the tools we need to rebuild in the image of the new normal.
Australia’s old operating model has been swept away by unprecedented environmental, economic, and public health disasters. In its place a new virtual age is propelled to maturity. But with accelerated change comes instability, and although innovative ideas suddenly have the space to grow, we have to ask:
'' Have we built a foundation that can support our new normal?''
As commercial, marketing and medical strategies are upended, the structures we hastily built to shelter from disaster have become long-term models for the way we work. This new digital scaffolding is showing us the future of pharma, but in order to thrive, we now need to come together to shore-up the foundations and ensure we understand and implement the best-practices developed both in and out of industry for virtual communications, customer experience, medical, access, and partnership models.
This is why eyeforpharma Australia VIRTUAL is bringing together the top strategic and implementation leaders from across Australian Pharma to be architects for our collective future and give us the tools we need to rebuild in the image of the new normal.
