BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
TZ:+00
BEGIN:VEVENT
DTSTART:20161017T000000Z
DTEND:20161018T000000Z
SUMMARY:Multichannel Excellence 2016 starts on the 17th October 2016 09:00
LOCATION:Park Plaza Victoria London,London,United Kingdom
END:VEVENT
END:VCALENDAR