BEGIN:VCALENDAR VERSION:2.0 PRODID:-//hacksw/handcal//NONSGML v1.0//EN TZ:+00 BEGIN:VEVENT DTSTART:20150316T000000Z DTEND:20150316T000000Z SUMMARY:The pitfalls of new material product development and introduction starts on the 16th March 2015 LOCATION:The 91AV,London,United Kingdom END:VEVENT END:VCALENDAR