BEGIN:VCALENDAR VERSION:2.0 PRODID:-//hacksw/handcal//NONSGML v1.0//EN TZ:+00 BEGIN:VEVENT DTSTART:20140512T000000Z DTEND:20140513T000000Z SUMMARY:Big Data in Pharma starts on the 12th May 2014 LOCATION:Holiday Inn Regents Street,London,United Kingdom END:VEVENT END:VCALENDAR